THE ELEMENTS OF DESIGN AND PRINCIPLES OF DESIGN
The Elements of Design are the things that artists and designers work with to create a design, or composition. The Elements are: line, shape, space, value, color and texture.
The Graphic Unifier,
Curved, Straight. Directional Thrust: Horizontal, Vertical, and
Shape Naturalistic, Geometric. (The Golden Mean)
Space / Size Large, Medium, Small. Proportion or Scale. (The Golden Mean)(Perspective)
Value Light, Dark. (Value Patterns)(Arial Perspective)
Color Hue, Chroma, and Value. (The Color Wheel)
Texture Rough, Smooth, Soft, Hard.
The Principles of Design are achieved through the use of the Elements of Design. Each principle applies to each element and to the composition as a whole. The Principles are: unity, harmony, balance, rhythm, contrast, dominance, and gradation.
Unity Echoes of all elements relating.
Harmony Within each element and as a whole.
Balance With the "weights" of the segments of each element.
Rhythm Variety and Repetition.
Dominance Within each element. (Center of Interest, Focal Point)
Gradation Modeling, (3-D effect), Transitions.
A COMPOSITION is an arrangement of all the elements, which
achieves a unified whole. But alas, it is merely a tool to
create form and content. Content relates to human emotion and
the intellect and is the end result of the reasons for painting.
Design is a means to that end.
See: Types of Compositions and A Simple Approach to Good Design.
ATTRIBUTES are defined as the qualities that the art
or design conveys to the observer.
Emotional Active, Passive
Esthetic Realistic, Impressionistic, Abstract, Decorative
Spatial Depth, Flat
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